TED: Rethinking the Music Video

Jakob Trollback is the one speaking. Rethinking the music video is the talk i choose from the TED website.
Jakob Trollback is a pioneering designer that works in the New York-based creative studio Trollbäck+Company, a great referent in the world of motion graphics, movie title and credits sequences, music videos and a bunch of other audiovisual design. Trollback is besides a designer, a musician and a dj, so he speaks in his talk about how we can merge the world of the music and the video into one that works naturally and organically.
The idea of the whole thing is how a music video functions only as a conceptual vision of the music, making dissapear the feeling of watching a movie where music lost importance. The music video he shows integrate graphic interventions in the perfect moments, exactly when the sounds need it, boosting the feelings and the intentions of the music, rather than diminish them.